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AI-Native Software House

Building Software Solutions That Are Smart & Impactful

Asasoft helps your business grow with modern digital products — from web and mobile apps to AI and automation. Our AI-native engineering team designs, builds, and maintains software ready to scale.

Web apps · Mobile apps · AI & automation

Our clients & products

  • BABLAS
  • Lelangin
  • DOT System
  • Notiq
  • BABLAS
  • Lelangin
  • DOT System
  • Notiq

About Us

Technology Partner for Your Business Growth

Asasoft is an AI-native software house based in Indonesia. We combine engineering expertise with the power of artificial intelligence to build digital products that are fast, reliable, and ready to scale.

Story

Founded on the belief that the best technology is born from close collaboration between humans and AI, Asasoft grew into a team that helps startups to established companies turn ideas into real products. We believe in clean code, transparent processes, and measurable impact.

Vision

To become the leading AI-native software house in Southeast Asia, known for quality, speed, and long-term partnerships — helping more businesses grow through well-designed software.

Mission

  1. 01

    Deliver high-quality, purpose-built software solutions.

  2. 02

    Adopt AI-native practices to accelerate development without sacrificing quality.

  3. 03

    Be a reliable long-term technology partner our clients can count on.

  4. 04

    Grow world-class local engineering talent.

What We Do

Our Services

End-to-end solutions for every stage of your business's digital journey.

Software Development

Building scalable web applications and custom systems with modern architecture, from MVP to enterprise platforms.

IT Consulting

Technology strategy guidance, architecture audits, and product roadmaps so every technology investment hits its mark.

AI & Automation

Integrating artificial intelligence and workflow automation to increase efficiency and unlock new opportunities.

UI/UX Design

Designing intuitive user experiences and elegant interfaces, research-based and tested with real users.

System Integration

Connecting various services, APIs, and legacy systems into one seamless and reliable ecosystem.

Maintenance & Support

Ongoing maintenance, monitoring, and responsive support to keep your product secure and performing optimally.

A modern, proven stack

The tools behind every product in our portfolio, chosen for speed, reliability and long-term maintainability.

  • Nuxt
  • Vue 3
  • TypeScript
  • Tailwind CSS
  • Laravel
  • Inertia
  • Node.js
  • Fastify
  • PostgreSQL
  • Redis
  • Laravel Reverb
  • Horizon
  • whatsapp-web.js
  • OpenAPI
  • Telegram Bot API
  • Vitest
  • Playwright
  • PM2
  • Nginx

Our Work

Real Products, Built by Our Team

From our own SaaS to client operations systems — every project here was designed, engineered, and shipped by Asasoft.

Featured project

BABLAS

Live

Move Messages. Move Business.

SaaS · Business communication

A business communication platform that brings WhatsApp conversations, broadcasts, agents, chatbots, and customer insights into one dashboard — so a whole team can serve customers from a single number.

What we built

  • Bilingual (ID/EN) marketing site on Nuxt 4 and Tailwind v4, statically generated
  • Multi-session WhatsApp gateway engine with a REST API, signed webhooks, and live OpenAPI docs
  • Instance-based scaling: each engine holds a fixed number of devices and the dashboard routes every session to its owner

Core modules

  • Inbox
  • Blast
  • Agent
  • Flow
  • Bot
  • Insights

Tech stack

  • Nuxt 4
  • Tailwind CSS v4
  • TypeScript
  • Node.js
  • Fastify
  • whatsapp-web.js
  • OpenAPI 3.1
BABLAS landing page
BABLAS dashboard: shared WhatsApp inbox with agent status and a daily summary

Marketplace · Web app

Lelangin

An online auction marketplace for Indonesia: buyers bid live, verified sellers run their own stores, and operators manage everything from one panel.

  • Real-time bidding over WebSockets with auto-bid and anti-sniping
  • Seller KYC, tiered stores, and an 11-state checkout flow
  • Coupon deposits and hit-and-run protection against unpaid wins
  • Laravel 13
  • Nuxt 4
  • PostgreSQL
  • Redis
  • Reverb

Operations · Client web app

DOT System

A back-office platform for a film and camera equipment rental company, rebuilt from a legacy system into one dashboard for every rental operation.

  • Rentals with equipment allocation, payments, and branded PDF quotes and invoices
  • Crew scheduling, inventory, vendor rentals, and QR vouchers
  • Role-based access, TOTP two-factor login, and an operator audit log
  • Laravel 13
  • Vue 3
  • Inertia
  • PostgreSQL
  • Redis

Developer API · SaaS

Notiq

A notification gateway for developers: one API call fans out to every connected channel, with retries and full delivery logs.

  • API-key auth with per-key rate limits and idempotency keys
  • Queued fan-out with automatic retry backoff and per-attempt logs
  • Telegram bot command center for channels and test sends
  • Laravel 13
  • Vue 3
  • Redis
  • Horizon
  • Telegram API

Have a product in mind?

Let’s build the next one together. Tell us what you need and our team will get back to you as soon as possible.

Get In Touch

Let's Talk About Your Project

Have an idea or technology need? Tell us about it and our team will get in touch with you as soon as possible.